Passionate, resolute, undefeated, these are words I eat for breakfast every day, When I wake up in the morning I brush my teeth to the thoughts of change. A change in the way we experience games. The impacts we can have on other peoples lives, but most importantly the way games business is run and the pressures we put on employees. The games industry does not maximise it's opportunities for entertainment and instead is driven by profit creating addiction and gambling on a troubling scale and worst of all, half baked products which damage the reputuation of the company and brand alike. Profit seems to be the only unique selling point companies are looking for, which is why I hope to lead companies back to their gaming roots for I believe with great experiences come great profit and not at the expense of sullying the brand. i also believe by creating the best experience possible we can maximise profits by not only capitalising on game sales but also with the continued support of the games we publish.